Promotion Strategy

Promotion Strategy

What are key promotion strategies of the brand?

(What make the brand successful in terms of promotion strategy?)

The Tourism Authority of Thailand (TAT) uses the famous person to advertising and there are public relations and advertising for showing their concept. So, it makes the most people know this organization.

Besides, TAT makes the trend travel both internal and external market for occurrence all the year. Besides, TAT repeats the intention continuously about campaign for keeping environment. Which is the important basic of the promotion tourism continue since works in the past to the present for emphasis “brand value” of Thailand. It makes the tourist want to tour in Thailand.

Push strategy

Ø Sale promotion

In each month, TAT has a lot of activities for the tourists can join it together. And for returning profit to the tourists and makes feeling of the tourists are worthwhile that travel in Thailand, TAT create activities for the tourists join fun with present the prize of the list tour in each part of Thailand. Besides, the tourists can travel in Thailand in a special price. Such as in Valentine’s Day, the sweetheart can dive for seeing coral and fish at Pee-Pee Island in a special price more than other people and sometime when the tourist add fuel 500 bath, you will receive coupons for traveling. You can use coupons for a discount in staying at hotels, restaurants, visit different places and add fuel etc. these thing can help encourage the Thai people want to travel in Thailand more and more and it makes the tourist very happy very time that they travel.

Pull strategy

Ø Advertising campaign in Thailand

Advertisement and public relations of internal market will campaign the travel under the concept that “the travel in Thailand is joyful, Thai economic is vigorous” for makes feeling to the tourist have the pride in tourism within country. It helps stimulate the economy of Thailand recover by showing various medium cover every way such as television, radio, internet or local medium such as poster, billboards, and leaflet. And then, TAT still use the famous person such as Bird Thongchai for public relations about the travel in Thailand. It makes this advertising is very interesting. TAT uses this strategy for brand awareness, brand image, increase sale volumes, support salt promotion campaigns and social marketing.

This is a new advertising on television that can persuate the Thai people to travel in Thailand. And this new advertising uses "Nichkhun" be persenter for public relations. And it makes this advertising is very interesting and can persuate the tourists.

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Example : Advertising on television

Core communicative message

TAT shows campaign advertising for giving the information to audience about the travel in Thailand and persuasive the tourist travel in Thailand. So, it is the point that helps to support the travel in Thailand. And all advertising of TAT show brand image for Thai tourist see the brand value.

Product unique selling point

This advertising shows the travel places in Thailad for the people know by using "Bird Thongchia" is presenter. So, it makes advertising is interesting more and more. And it can make good feeling between the tourists and travel places in Thailand. Besides, in advertising has some speech for assistance Thai products too.

Advertising impact

This advertising uses the message that is easily understood. Moreover, it can encourage Thai people of travel within country and makes good feeling to the tourist have the pride tourism within country. So it makes the tourist want to tour in Thailand more and more. And then this advertising still emphasize about keeping environment too.

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Policy and marketing plan

1. Promotion the tourism industry is an important instrument in remedy of the country’s economic problem, makes jobs for the people and increasing income for the country.

2. Promote and develop working on proactive marketing strategies for increasing the new market. This thing help attract the tourists quality to visit Thailand. At the same time, the travel within country of Thai people should be vigorously.

3. Promote cooperation in all levels domestic and internationally on promotion and development of tourism markets. This aims pave the way for Thailand to be the tourism center of Southeast Asia.

4. Aim at organization and management development as well as development of the human resource’s ability in creates a driving force in the operation. Moreover, this aims will reinforce the potentiality in international competition under the good governance as well as developing the strength of the organization.

References

www.tourismthailand.org/download/my.../my.../map2552.doc

http://www.tourismthailand.org/about-tat/about-tat-49-1.html

http://www.youtube.com/watch?v=YSVTOgOVtn4

http://www.youtube.com/watch?v=M0OYnyRLzNI